In a world of competition, standing out appeal above other similar businesses is important to capture the prospect customers into sales funnel. Along with the quality of the content, the visual representation of the content plays a key role to entice customers. Using a well calculated and creatively engineered sand animation for various marketing, sales and delivery materials is proved to influence business results. Professional sand animation resources are rare skills as the number of people who practice those skills is less.
Sathyamedha's dedicated multimedia engineering team creates impressive and relevant sand animation for the customers. We call it creative engineering. Sathyamedha’s sand animation deliverables are engineered to make our customers’ business more precise and result oriented.Sathyamedha’s process:
Sathyamedha's multimedia engineering team specializes in taking all the difficulties off the customers and producing Sand Animation creatively for the customer businesses. At Sathyamedha, we understand the difficulties faced by the customers in sand animation; our approach to sand animation involves reducing wasted advertisements while accelerating business results because of the designed sand animation deliverables. Sathyamedha's sand animation team will test and measure the performance and results to ensure the customers’ success is guaranteed within a shortest possible time.
Every design of content Sathyamedha creates is prepared from scratch to match the customers’ brand motto and style templates. Sathyamedha's multimedia engineering team undertakes existing design concepts and completes the same or the team will create everything newly from scratch for the customers. For all the customers’ campaigns, Sathyamedha creates consistent and functional content that is nascent and beautiful. Sathyamedha has served multiple customers of small, medium and large businesses. The sand animations done by Sathyamedha are creatively engineered to relevantly serve the business objectives of the customers.Stop Motion Animation
Stop motion is an animated-film making technique. This involves:
Sand stop animation is the art of producing stop animations by manipulating sand.
It all begins with a story. Story can be in written form or verbal form. Listening is an art and Sathyamedha’s multimedia engineering team will listen to the story of the customers.
Story will be converted into script. Sathyamedha’s multimedia team comprising of script writers will help the customers to prepare professional script output.Storyboard
Storyboard will be prepared based on script. Storyboard comprises of sequence of frames or sketches. Storyboard frames will have details of camera angles and transitions.Voice Recording (Voice Actors)
Voice recording will be carried out in two stages
Completed voice recording consists of music, Sound effects, and dialogues. Listening is an art and Sathyamedha’s multimedia engineering team will listen to the story of the customers.Animatic (or Photomatic)
Animatic comprises of pictures which are in synchronisation with the soundtrack. Animators will work with directors, script writers and story boards by using animatic to bring sync between animatic, storyboard, sound track and script w.r.t. any timing issues.
This results in possible modifications of animatic, storyboard or in soundtrack.Design and Timing (Art Director and Timing Director)
Characters designing and backgrounds designing are done by the animation character designers using model sheets. The model sheets show how each important character will look from different dimensions. Similar model sheets will be prepared for backgrounds and settings as required.Layouts
With approved designs as input, background layouts designing will determine angles, shading, lighting, camera tracks and etc. Character layouts will determine major poses for each important character. With these the animatic will be revised, reviewed and approved by the director.Sand Animation
Sand animation involves preparing sequences of animations on Sand Animation using one frame a time. Lead animator will prepare the key frames in a scene using layouts as a guide. Time and synchronisation with voice recording verified to avoid any discrepancy.
Tweening process will address the remaining frames to fill the gaps in the frames.Post Production
Post production activities include
At Sathyamedha, backed by multimedia engineering team, the content preparation team will generate content specific to the customer in three broad categories (These categories will be customized for different customers for different products and services).Educating
This type of content will educate end customers about domain, general problems and solutions in the domain.Why my customer
This type of content will educate end customers about Sathyamedha's customer, their products and services and how they stand out.Offer
This type of content will provide details to end customers about Sathyamedha's customers’ specific customized offers and encourages conversion.How it is engineered for our customers – Techniques Used
Sathyamedha's multimedia engineering team uses latest cutting-edge technologies to create sand animation for the customers. The multimedia engineering team comprising of sand animation artists, clean ups artists, in-betweens artists, timings artists, pencil test artists, ink and paint artists at Sathyamedha are experienced in creating relevant sand animation to the customers from various industry sectors.
Sathyamedha’s customers sometime know what kind of a sand animation (w.r.t. technical classification and etc.) they need, and a lot of customers do not have a clear understanding of what kind of sand animation is needed. In both cases, Sathyamedha works with the customers to understand the requirement and gather clear requirements before engineering the sand animation design. While interacting with the customers, the engineering team will capture the philosophy, product, service, business nature, target customer and objectives of target sand animation. Sathyamedha's multimedia engineering team will design styling, colors and fonts to ensure simplicity and branding of the customers’ business.
Sathyamedha’s sand animations are engineered to be creative, consistent and long lasting.
Sathyamedha is well equipped to provide complete range of well calculated and creatively engineered Sand Animation services for small, medium and large scale businesses.Diverse types of Sand Animations and Different Categories
Sathyamedha’s team works along with customers to get the Sand Animation output right.