In a world of competition, standing out appeal above other similar businesses is important to capture the prospect customers into sales funnel. Along with the quality of the content, the visual representation of the content plays a key role to entice customers. Using a well calculated and creatively engineered “Cel Animation” for various marketing, sales and delivery materials is proved to influence business results. Professional "Cel Animation" resources are rare skills as the number of people who practice those skills is less.

Sathyamedha's dedicated multimedia engineering team creates impressive and relevant "Cel Animation" for the customers. We call it creative engineering. Sathyamedha's "Cel Animation" deliverables are engineered to make our customers’ business more precise and result oriented.

Sathyamedha’s process:

Sathyamedha's multimedia engineering team specializes in taking all the difficulties off the customers and producing "Cel Animation" creatively for the customer online businesses. At Sathyamedha, we understand the difficulties faced by the customers in "Cel Animation"; Sathyamedha's approach to "Cel Animation" involves reducing wasted advertisements while accelerating business results because of Sathyamedha's designed "Cel Animation" deliverables. Sathyamedha's Cel Animation team will test and measure the performance and results to ensure the customers’ success is guaranteed within a shortest possible time.

Every design of content Sathyamedha creates is prepared from scratch to match our customers’ brand motto and style templates. Sathyamedha's multimedia engineering team undertakes existing design concepts and completes the same or the team will create everything newly from scratch for the customers. For all the customers’ campaigns, Sathyamedha creates consistent and functional content that is nascent and beautiful. Sathyamedha has served multiple customers of small, medium and large businesses. The "Cel Animation" done by Sathyamedha is creatively engineered to relevantly serve the business objectives of the customers.

Stop Motion Animation

Stop motion is an animated-film making technique. This involves:

• Manipulation of objects with small increments while capturing each stop motion instance - This is called as "Stops"
• Fast play back of multiple Stops - will appear to exhibit independent motion

"Cel Animation" Process:

Story

It all begins with a story. Story can be in written form or verbal form. Listening is an art and Sathyamedha’s multimedia engineering team will listen to the story of our customers.

Script

Story will be converted into script. Sathyamedha’s multimedia team comprising of script writers will help the customers to prepare professional script output.

Storyboard

Storyboard will be prepared based on script. Storyboard comprises of sequence of frames or sketches. Storyboard frames will have details of camera angles and transitions.

Voice Recording (Voice Actors)

Voice recording will be carried out in two stages

• Preliminary voice recording
• Postproduction version of voice recording

Completed voice recording consists of music, Sound effects, and dialogues. Listening is an art and Sathyamedha’s multimedia engineering team will listen to the story of the customers.

Animatic (or Photomatic)

Animatic comprises of pictures which are in synchronisation with the soundtrack. Animators will work with directors, script writers and story boards by using animatic to bring sync between animatic, storyboard, sound track and script w.r.t. any timing issues.

This results in possible modifications of animatic, storyboard or in sound track.

Design and Timing (Art Director and Timing Director)

Characters designing and backgrounds designing are done by the animation character designers using model sheets. The model sheets show how each important character will look from different dimensions. Similar model sheets will be prepared for backgrounds and settings as required.

Layouts

With approved designs as input, background layouts designing will determine angles, shading, lighting, camera tracks and etc. Character layouts will determine major poses for each important character. With these the animatic will be revised, reviewed and approved by the director.

"Cel Animation"

Cel animation involves preparing sequences of animations on "Cel Animation" using one picture frame a time. Lead animator will prepare the key frames in a scene using layouts as a guide. Time and synchronisation with voice recording verified to avoid any discrepancy.

Tweening process will address the remaining frames to fill the gaps in the frames.

Post Production

Post production activities include

• On-site and off-site editing
• Colour correction and colour grading
• Music licensing
• Voice over editing
• Custom edits for top social media platforms

Different Types of "Cel Animation" Prepared by Sathyamedha’s Team:

At Sathyamedha, backed by multimedia engineering team, the content preparation team will generate content specific to the customer in three broad categories (These categories will be customized for different customers for different products and services).

Educating

This type of content will educate end customers about domain, general problems and solutions in the domain.

Why my customer

This type of content will educate end customers about Sathyamedha's customer, their products and services and how they stand out.

Offer

This type of content will provide details to end customers about Sathyamedha's customers’ specific customized offers and encourages conversion.

How it is engineered for our customers – Techniques Used

Sathyamedha's multimedia engineering team uses latest cutting-edge technologies to create "Cel Animation" for the customers. The multimedia engineering team comprising of cel animation artists, clean ups artists, in-betweens artists, timings artists, pencil test artists, ink and paint artists at Sathyamedha are experienced in creating relevant cel animations to the customers from various industry sectors.

Sathyamedha's customers sometime know what kind of a "Cel Animation" (w.r.t. technical classification and etc.) they need, and a lot of customers do not have a clear understanding of what cel animation is needed. In both cases, Sathyamedha works with the customers to understand the requirement and gather clear requirements before engineering the "Cel Animation" design. While interacting with the customers, the engineering team will capture the philosophy, product, service, business nature, target customer and objectives of target cel animation. Sathyamedha's multimedia engineering team will design styling, colors and fonts to ensure simplicity and branding of the customers’ business.

Sathyamedha's cel animations are engineered to be creative, consistent and long lasting.

Sathyamedha is well equipped to provide complete range of well calculated and creatively engineered cel animation services for small, medium and large scale businesses.

Salient Features of this service:

• A consistent shooting environment is needed to maintain the illusion of continuity
• Calm environment free of any slight smudges, dirt, hair, or dust
• Experience to use very few stops yet achieving optimum quality output
• Many sizes of animated films delivered - short, medium and long
• Maximum lip-sync achievement
• Dedicated multimedia team
• Matured consultancy advisory services
• Quick and professional delivery
• Great emphasis on consistency
• Deliverables are creatively engineered to meet business objectives
• Unique designs separately designed for each customer
• Shortest possible delivery time
• Custom designs of different cel animation
• Cel animation designing experience for various industry segments, small, medium and large businesses

Sathyamedha’s team works along with customers to get the "Cel Animation" output right.