Digital marketing is gaining tremendous importance across the industry and within an environment where ROI is of increasing importance. It is imperative to quantify and measure all social media activity to monitor the effectiveness of media investments and digital marketing campaigns.

Sathyamedha as partner :

The team at Sathyamedha is providing best data analytics services to ensure business results to customers. Sathyamedha's data analytics team will research, analyse, plan and execute the “Social Media Analytics” to get better result to the clients’ business.

Sathyamedha's “Social Media Analytics” services

With our “Social Media Analytics” solutions, we help organizations analyse the effectiveness of company communications and customer interactions on different digital marketing platforms including website, social media presence, and mobile marketing. We help our clients develop an understanding of KPIs, selecting measurement tools, analysing reports to enhance performance, and creating tests to improve media messages.

Key benefits that Sathyamedha provide are:

• Increase in online sales conversion
• Reduction in media costs
• Increase in acquisition of new customers
• Improvement in cross-selling and up-selling
• Improvement in revenues
• Improvement in customer satisfaction

Sathyamedha's “Social Media Analytics” services offer

Analysing social media discussions on the business’ campaigns and products, we help marketing managers keep a track of the opinions of their followers and proactively resolve customer issues.

Solutions we provide include

• Sentiment analysis
• Topic modelling
• User reviews and ratings analysis
• Opinion mining
• Text mining
• Word cloud

Methodology/Approach:

At Sathyamedha, we follow a four-step process in executing “Social Media Analytics”.

Sathyamedha’s process:
Explore

At the beginning of every engagement, we will arrange exploration, ideation sessions to discuss the customer needs, campaign and island in detail. Sathyamedha’s customers’ requirements, goals, brand guidelines, styling templates, pitch and tone of the designs and various adjustable parameters are explored during this phase.

Approach

Sathyamedha's data science team will analyse the customers’ requirements, value propositions, industry, sector, competitors, target audience segments and channels. The team will set the principles and approach to be followed for each piece of content for the customer. The team reviews the plan with the customer and agrees with confidence that the plan is perfect.

Create

Sathyamedha's data science team which is made up of data analytics and data science specialists will be allocated to the customers’ content creation and each of the content will be engineered keeping in view the customers’ brand and styling templates bespoke to the end user’s language, role and location.

Track

On need basis, Sathyamedha can set up tracking for each piece of content that gets published. Sathyamedha will set up tracking codes, automation journeys and landing pages. Sathyamedha will work with customer’s team to understand how the work is performing and progressing.

Our “Social Media Analytics” services already used in

• Training and educational industry
• Heal and wellness industry
• Healthcare industry
• Hospitality industry
• Banking and financial institutions

Salient features of this service:

• “Social Media Analytics” designing delivery experience for various industry segments, small, medium and large businesses
• Dedicated consultancy and advisory services in support of our customers “Social Media Analytics” service success
• Deliverables are creatively engineered to meet business objectives
• Collaboration-integration with customers’ processes and team
• Continuous tracking and improvements
• Designs prepared by expert “social media analytics” designers
• Unique “Social Media Analytics” executions separately designed for each customer on demand
• Experienced resources with “Social Media Analytics” experience
• Quick turnaround and professional delivery
  • Supported by Sathyamedha’s dedicated data science team, the “Social Media Analytics” resources will deliver quality output with very quick turnaround to support any business urgency
• Collaboration
  • Sathyamedha's team will work closely with customer representatives to ensure high levels of customer satisfaction
• Consistency
  • Based on the experience and collaboration with the customers, we ensure that the “Social Media Analytics” executions are in line with business objectives of the customers
• End-to-end offering
• Dedicated data analytics team
• Testing
  • All “Social Media Analytics” are delivered after careful manual screening by the expert team to ensure high levels of output quality
  • Quality process to ensure compatibility with complete range of devices

Sathyamedha’s team works along with customers to get the “Social Media Analytics” service output right.

Proven results of Sathyamedha “Social Media Analytic” services:

• Quick delivery
  • Efficient project management
  • Regular and transparent reporting
  • Single point of contact working with customer
  • Access to “social media analytics” lead

• Increase in revenue
  • Increase in quality leads from local geography
  • Build “Social Media Analytics” features specifically for customers’ business
  • Quality deliverable instills confidence and reduces questions
  • Support for varied sizes of businesses from part-time sellers up to enterprise clients

• Customer experience
  • Very flexible delivery
  • 24/7 support
  • On-boarding process support